Rugby's Premiership opts to become 'the Prem' for 2025-26 season

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The Premiership - the top flight of English rugby union - will become the 'Gallagher Prem' next season as it rebrands to emphasise the physicality and intensity of the league.

The makeover will include a new orange logo which will be shown to fans, both at Allianz Stadium and watching on television, before Saturday's final between Bath and Leicester Tigers.

It is hoped that shortening the league's name will help it "talk how fans talk" and give it a less corporate, more informal feel.

Officials also believe showcasing the confrontational nature of the sport, alongside players' athleticism and skill, will draw in new, younger fans.