Audi F1 and adidas Launch Multi-Year Apparel Partnership

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Audi F1 Team and adidas Announce Multi-Year Partnership Ahead of 2026 Season

In a major move blending motorsport and lifestyle innovation, the future Audi F1 Team has announced a multi-year partnership with adidas, making the German sporting goods giant the team's official apparel partner. The collaboration will debut with a cutting-edge collection set to launch before the start of the 2026 Formula 1 season.

The partnership is more than a sponsorship deal -- it is a co-creation effort. Adidas and the Audi F1 Team are working together to design and engineer a full range of high-performance apparel and equipment for drivers, mechanics, engineers, and trackside staff. Each piece will be tailored to meet the specific demands of Formula 1, ensuring that every member of the team is supported in achieving peak performance.

The gear will integrate state-of-the-art adidas technology, ensuring durability, comfort, and flexibility in high-pressure environments. From driver suits designed for optimal aerodynamics to lightweight, heat-resistant apparel for pit crews, the collection will reflect both functionality and innovation -- two principles that define success in Formula 1.

The Audi F1 Team and adidas share a philosophy rooted in precision, clarity, and progress. The new apparel range will not only focus on technical excellence but also set new style trends in motorsport culture. Fans can expect designs that embody Audi's sleek automotive DNA, combined with adidas' reputation for blending performance and streetwear aesthetics.

At the heart of the partnership is a commitment to fans. Before the first race of the 2026 season, adidas and Audi F1 will release an exclusive product line of apparel, footwear, and accessories for global audiences. This consumer-facing collection allows fans to show their solidarity with the team and become part of Audi's debut journey into Formula 1.

The line will feature innovative lifestyle pieces that merge motorsport heritage with adidas' trend-setting design language, ensuring that the collaboration resonates both inside and outside the paddock.

By joining forces, Audi and adidas are combining motorsport engineering with sportswear innovation, creating a unique cultural moment that stretches beyond racing. The collaboration highlights how Formula 1 continues to evolve into a broader lifestyle platform, where technology, fashion, and fandom intersect.

As the countdown to the 2026 Formula 1 season begins, this partnership signals Audi's intention to make a strong impact both on the grid and in global motorsport culture.