All-Female Racing Partnerships

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All-female racing takes center stage as Wella Professionals announces a multi-year partnership with the F1 Academy, reinforcing a shared mission to inspire women to pursue their ambitions and embrace individuality. Launching with Round 4 of the 2025 Formula 1 Pirelli Grand Prix du Canada, driver Joanne Ciconte will represent the brand in the "Wella Professionals operated by MP" car.

The car will feature a custom livery and race suit inspired by Wella's iconic mermaid imagery and signature red, celebrating over 140 years of heritage in beauty innovation. The campaign slogan Make It You -- highlighting personal expression -- will be prominently displayed on the car's rear wing.

Wella will also engage fans at key races with paddock activations, offering beauty experiences through its brands OPI and ghd. This collaboration bridges high-performance sport and beauty, creating new spaces for visibility, empowerment, and creative expression within motorsport.

Image Credit: Wella Professionals