Tymal Mills Banned From Displaying OnlyFans Logo on Cricket Bat

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As Tymal Mills took his place with his cricket bat, there was something noticeably missing. The OnlyFans logo. Mills intended to display the OnlyFans logo on his bat as a way of promoting his OnlyFans page, but was blocked in The Hundred. Tymal Mills is an England fast bowler, the star of Southern Brave, and the first pro cricketer to join OnlyFans. To some, a logo is just a logo. But when the logo is for OnlyFans, questions of hypocrisy, sponsorship rules, and athlete income take front and center in a whole new way.

Tymal Mills is an England and Sussex fast bowler who is known for his pace and skill in limited-overs cricket. He's delivered standout performances in domestic T20s and The Hundred, as well as making successful World Cup appearances. His journey hasn't been the smoothest, as Mills has had to overcome setbacks from injury in order to remain in his place as a key short-format bowler. He's a wildly popular athlete, known for his fan engagement.

That fan engagement is what made Tymal Mills such a natural fit for OnlyFans. As more and more athletes continue to flock to the adults-only platform, Mills can proudly say that he was the first professional cricketer to join. His OnlyFans page has a non-adult content focus, keeping the spotlight on cricket insights, behind-the-scenes footage, and coaching tips. Mills is one of many athletes who use OnlyFans as an unfiltered and more personal alternative to mainstream social media. Cricket athletes have used platforms like Instagram and YouTube to nurture their following, but Mills is the first to embrace a platform so strongly associated with adult content. He has goals of connecting more personally with his fans, but also of diversifying his income.

Mills wanted to place the OnlyFans logo on the back of his bat during The Hundred. The idea was to use the logo to promote his OnlyFans account during high-visibility matches. The England and Wales Cricket Board didn't approve and denied his request. The ECB cited The Hundred's family-friendly image and OnlyFans' reputation for adult content. Mills' page might be safe-for-work, but that doesn't change the reality that OnlyFans is built on adult content. According to the ECB, they're deeply committed to "appropriate" branding for The Hundred's audience. In contrast, they regularly allow other commercial partnerships with gambling sponsors to be featured on bats and kits.

Fan reactions are split. Some firmly support the ECB's "family-first" approach, while others are calling out the hypocrisy in allowing gambling logos and alcohol brands while denying OnlyFans a place. Critics have been quick to point out that gambling as a practice causes measurable public harm, while Mills' OnlyFans account is non-explicit and aimed exclusively at cricket fans. The debate over what sponsors are and aren't allowed to be displayed isn't just about Mills and his pursuit of a diverse income stream. It's about where sports draw the line on "acceptable" monetization.

Many athletes, especially those in shorter formats or in sports with smaller followings, cannot rely solely on their salaries for income. Globally, players are launching YouTube channels, podcasts, and Patreon pages to allow their fans to financially support them outside the arena. Female athletes in particular have been facing debates on the propriety of capitalizing on OnlyFans. The growing reality is that athletes are content creators just as much as they are competitors. Should they really be prevented from promoting a platform that allows them to reach and earn from their fans directly?

Mills may have been blocked from displaying the OnlyFans logo on his bat, but he is actively continuing to post cricket-focused content on his page. The ECB's decision to allow gambling to be displayed as a "family-friendly" sponsor while blocking players from displaying OnlyFans logos might be unbalanced. However, it has certainly amplified the conversation surrounding what should and shouldn't be allowed to be on display in the arena.